Friday, February 17, 2006

It’s still not about information: Our current understanding of public reactions toward nano

Presentation at AAAS as part of panel on Engaging the Public on Controversial Science: Adapting Communication Strategies to the Media and the Audience

DATE: Sunday, February 19, 2006
TIME: 3:30 PM - 5:00 PM

How does a miserly public form judgments about nanotechnology? How do citizens use their pre-existing values and perceptions to interpret information? In other words, why does the same piece of information mean different things to different people? And what are the implications for successful public communication strategies? Email me for a copy of the slides. I am also preparing a more in-depth discussion of these issues for a forthcoming column in Materials Today. Stay tuned.