At his AAAS keynote on Friday, Google co-founder Larry Page repeated what science communication scholars have been preaching for a while now. Scientists need to turn to communication experts to resolve the apparent disconnect between science, communication, and the public.
"Scientists and engineers can change the world, but first they need to get over their “serious marketing problem,” according to Larry Page, the founding CEO of the Internet giant Google.
Page called scientists “great citizens,” but he stressed that they need to become more engaged in politics, business and the media if they are to “basically improve our lot in life by doing really great things.”
“It’s not that hard to do this,” he encouraged the audience during his Friday plenary address at the AAAS Annual Meeting. “We need to have the right attitude about it and we need to think that business and entrepreneurship…are going to be good for this and are important parts of science.”
But harnessing the full potential of science and technology will require a better “sell” of science’s possibilities to policymakers, business leaders and the public, Page cautioned. “Science has a serious marketing problem, I’m really sure of that. And virtually none of the marketers in the world work for science.”(Click here for the full AAAS press release.)