Thursday, March 01, 2007

Explaining framing

I've written about the importance of framing for successful communication about emerging technologies before. Now, Journal of Communication just published a special issue devoted exclusively to research on priming, framing, and agenda-setting. This collection of articles will hopefully provide a useful conceptual framework for researchers and communicators exploring the relevance of these concepts for effective public communication about issues like stem cell research and nanotechnology.

Special Issue on Framing, Agenda Setting, & Priming: Agendas for Theory and Research

Guest Editors: David Tewksbury & Dietram A. Scheufele

"This special issue of Journal of Communication is devoted to theoretical explanations of news framing, agenda setting, and priming effects. It examines if and how the three models are related and what potential relationships between them tell theorists and researchers about the effects of mass media. As an introduction to this effort, this essay provides a very brief review of the three effects and their roots in media-effects research. Based on this overview, we highlight a few key dimensions along which one can compare, framing, agenda setting, and priming. We conclude with a description of the contexts within which the three models operate, and the broader implications that these conceptual distinctions have for the growth of our discipline."

Here's the full into article ...

Scheufele, D. A., & Tewksbury, D. (2007). Framing, Agenda Setting, and Priming: The Evolution of Three Media Effects Models. Journal of Communication, 57(1), 9-20.

... and the table of contents:

Sheafer, T. (2007). How to Evaluate It: The Role of Story-Evaluative Tone in Agenda Setting and Priming. Journal of Communication, 57(1), 21-39.

Hwang, H., Gotlieb, M. R., Nah, S., & McLeod, D. M. (2007). Applying a Cognitive-Processing Model to Presidential Debate Effects: Postdebate News Analysis and Primed Reflection. Journal of Communication, 57(1), 40-59.

Van Gorp, B. (2007). The Constructionist Approach to Framing: Bringing Culture Back In. Journal of Communication, 57(1), 60-78.

Zhou, Y., & Moy, P. (2007). Parsing Framing Processes: The Interplay Between Online Public Opinion and Media Coverage. Journal of Communication, 57(1), 79-98.

Chong, D., & Druckman, J. N. (2007). A Theory of Framing and Opinion Formation in Competitive Elite Environments. Journal of Communication, 57(1), 99-118.

Edy, J. A., & Meirick, P. C. (2007). Wanted, Dead or Alive: Media Frames, Frame Adoption, and Support for the War in Afghanistan. Journal of Communication, 57(1), 119-141.

Weaver, D. H. (2007). Thoughts on Agenda Setting, Framing, and Priming. Journal of Communication, 57(1), 142-147.

Reese, S. D. (2007). The Framing Project: A Bridging Model for Media Research Revisited. Journal of Communication, 57(1), 148-154.

Kinder, D. R. (2007). Curmudgeonly Advice. Journal of Communication, 57(1), 155-162.

Entman, R. M. (2007). Framing Bias: Media in the Distribution of Power. Journal of Communication, 57(1), 163-173.