Tuesday, October 23, 2007

New paradigms for science communication? Chronicle of Higher Education comments on "The Scientist" piece

The Chronicle of Higher Education published a short essay today summarizing the key points from this month's cover article that Matt Nisbet and I wrote for The Scientist. Here's an excerpt:
The authors acknowledge the view that scientists should focus on research and leave the explanations to journalists and media-relations officers, saying that “in an ideal world, that's exactly what should happen." But in reality, they say, it is the researchers who ultimately end up in the public eye, giving interviews, writing books or articles, and advising policy makers.

“The stakes are high,” the authors add. “If across the media, scientists and their organizations are not effective in getting their messages across, then others will be.”

(Click here for the full article [for subscribers only].)