Thursday, October 02, 2008

Framing the bailout

One more piece of evidence on the importance of language. AdvertisingAge on how tweaking the language could have helped avoid legislative delays on the bailout/rescue package for U.S. financial institutions:

PR Pros Offer Pointers to 'Bailout' Backers
For Starters, 'Rescue' Might Be a Better Term

By Michael Bush
Published: October 01, 2008

"NEW YORK ( -- Better marketing could have delivered a bailout package by now. Indeed, according to some communications professionals, something as basic as not calling it a "bailout" may have meant faster approval. ..."

(Click here for full article.)