Friday, November 14, 2008

Germany: Positive image of nanotechnology in the media

From trade wire:
Positive image of nanotechnology in the media
BfR publishes analysis of nanotechnology coverage

12 Nov 2008 - The analysis of nanotechnology coverage in German print media was the subject of a research project conducted by the Federal Institute for Risk Assessment (BfR). The results: In the media coverage nanotechnology is not presented as a risk technology; most articles stress the benefits of this new technology. "The largely positive coverage in the media reflects the positive image of nanotechnology amongst the general public at the present time", says Professor Dr. Dr. Andreas Hensel, President of BfR. Two earlier scientific studies by BfR had already revealed that consumers in Germany mainly see benefits in conjunction with the use of nanotechnologies. For instance, its use in medicine and in consumer articles like cleaning products was stressed. By contrast, consumers are sceptical about the use of nanoparticles in foods. The final reports of the three research projects have been published in the Institute’s own series "BfR-Wissenschaft".

(Click here for the complete article, and here for the BfR report in German.)