Saturday, September 05, 2009

Science communication - overview of the state of the discipline in American Journal of Botany

A new article in the American Journal of Botany shows that building a public that is more attuned to science requires more than enhancing scientific literacy. The article, co-authored by American University professor Matthew C. Nisbet and myself, emphasizes that science communication efforts need to be based on a systematic, empirical understanding of the intended audience’s existing values, knowledge, and attitudes, their interpersonal and social contexts, and their preferred media sources and communication channels.
(Click here for the EurekAlert release; the full article is available here.)